Jaime Riggs presents “Branding” at Archway Summit at UGA
March 30, 2017
Pictured (l-r): Molly Olsen, Candler County Industrial Authority executive director; Jaime Riggs, Metter-Candler Chamber of Commerce executive director; Harry the Dog; Archway Professional Catherine Muse and Steven Snell, Candler Archway Partnership co-chair.
The University of Georgia (UGA) Archway Partnership Swnmit, held February 22-23 in Athens, provided a setting for community members from across Archway Partnership communities to come together to discuss a range of topics including workforce development, community leadership and community imaging and branding. Jaime Riggs, director of the Metter/Candler Chamber of Commerce, served as an expert panelist during the “Community Image and Branding” session. Riggs offered a valuable perspective about Candler County’s branding initiatives. “It was an honor to represent the Candler Archway Partnership and to present our Community Image and Branding program to the summit attendants. It was also a pleasure to meet other town leaders in attendance and learn from their successes. The Community Image and Branding program in Candler County came about through the Partnership and student resources provided by the University of Georgia and is a true example of how real collaboration can work in a community,” Riggs said. The Archway Partnership, a unit of Public Service and Outreach at UGA, connects Georgia communities to the full range of higher education resources available at the University to address critical community-identified needs. Since 2013, UGA students and faculty representing a range of schools, colleges and specialties, have worked on nearly 60 projects directly benefiting Metter/Candler County. The process is driven locally by an Executive Committee of stakeholders comprised of representatives from the City of Metter, Candler County Board of Commissioners, Candler County Board of Education, Candler County Chamber of Commerce and the Candler County Industrial Development Authority and is chaired by Steven Snell and Dustin Durden. The process is managed locally by the Metter/Candler Archway Professional, Catherine Muse, who provides direct access to the knowledge, research, and other resources available from the University of Georgia.